25 Social Media Business Acronyms and Abbreviations

With that in mind, here are 25 important acronyms and abbreviations you should know about to better connect and understand your target audience.
Below are acronyms that are frequently used in a business setting for internal purposes, like in your marketing meetings for example. They are also useful for social media communications in certain industries.
Social Media Platform refers to the site of a particular social media network.
B2C
Business to Consumer refers to companies that sell products or services directly to consumers.
B2B
Business to Business refers to companies that are selling products or services to other companies.
CPC
Cost Per Click refers to the monetary amount paid on an advertisement every time it is clicked on.
CPM
Cost Per Thousand also used in paid advertising refers to an ad’s impressions on viewers rather than its clicks.
ROI
Return On Investment refers to the amount of money you make in relation to the money you spent to make it. ROI is probably the most widely used acronym in the business environment.
CR
Conversion Rate refers to the percentage of people who have taken action. This is an important metric when measuring ROI.
CTR
Click Through Rate refers to the percentage of people who click on a link after being given the option to do so.
KPI
Key Performance Indicator refers to a metric to determine how effective something was at reaching the intended benchmark or goal. An indicator might be for user engagement, comments, clicks, etc.
CTA
Calls To Action refers to an action intended to prompt a response from your customer. words like buy, read, click, follow, and other ones asking people to perform an action are some examples.
SMM
Social Media Marketing refers to using social media to build brand awareness through building relationships and lead generation.
SOW
Scope of Work refers to the deliverables and expectations for the duration of a contract
IG
Instagram
LI
LinkedIn
YT
YouTube
AIDA
Attention, Interest, Desire, Action
TOS
Terms of Service refers to the rules that you have to abide by in order to use a specific service.
FOMO
Fear Of Missing Out
SMB
Small and Midsize Businesses usually refers to small businesses with less than 50 employees. Mid-size businesses are those with less than 250. You may also see them referred to as SMEs.
WOMM
Word of Mouth Marketing refers to sharing positive information about your product or service from one person to another
UGC
User-Generated Content refers to content that is created and shared by the users of a social media platform.
URL
Uniform Resource Locator refers to the web address (link) of a specific page or site.
DM or PM
Direct Message or Private Message refers to a private message

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