5 Smart Ways to Use LinkedIn for Lead Generation

Like most business owners, we are willing to invest in something if it gets us results. And if we were to focus on only one channel for our company’s lead generation, it would be LinkedIn.
This guide will explore the paid and free strategies that will help streamline lead generation on LinkedIn. By the end, you’ll have a method for generating more leads without having to do any guesswork.
Let’s dig in.
Most people are on LinkedIn to forge strong business connections, not to follow hundreds of companies. That doesn’t mean you shouldn’t optimize your company page, but your personal profile is where you’ll really have an opportunity to attract prospects and where relationships can form.
Therefore, it must be captivating enough to make a powerful first impression. You can make thousands of connections on LinkedIn, but if your profile doesn’t provide key information, those connections won’t know what you do or why they should care. It’s always better to spend time or money (if you prefer to hire a professional) perfecting your profile than to risk losing leads because it looks unprofessional or doesn’t engage the user.
If you’re not experienced with copywriting or would prefer your Linkedin profile to be professionally crafted, we recommend hiring professional services from companies specialised in writing Linkedin profiles, such as JDC EXEC.
Here are a few tips to get you started with your personal profile:
• Be clear about what you do and how you can help prospects
• Your headline should be more than just your job title. Use it to show how you can add value to prospects
• Turn your summary into a captivating, but true story to engage prospects the moment they land on your profile
• Choose the right profile picture and head photo/background photo
• Add in your website link to your bio and website section
• List your relevant skills, awards, and achievements
• Endorse your connections; they’ll usually endorse you back and this looks great on a personal profile
• Request recommendations from connections who you’ve built personal relationships with
Businesses looking to go beyond manual efforts like sending connection requests and engaging with prospects manually can take advantage of Linkedin’s various advertising options. LinkedIn facilitates extremely specific and precise targeting; thereby helping you reach out to the right audience.
If you have a unique or quality piece of content written on your website, you may want to use Linkedin’s sponsored content ads, while if you want to keep things short and sweet, you may want to go with Linkedin text ads. The key to Linkedin ads is knowing exactly who your customers are, and writing compelling calls-to-action and personalised messaging that your prospects can resonate with.
It has also been observed that the quality of leads from LinkedIn is far superior compared to those acquired from other channels. However, LinkedIn ads aren’t for every business. You’ll need to run some tests to see if they are profitable for your own business.
Through these industry-related groups, you can learn a lot about your customers by tuning into the conversations. You may discover new industry-wide mistakes and learn about options to solve those mistakes or pain points. Find out more about your industry by watching from afar will give you real, everyday insight into ways you can make a difference. Be sure to join groups directly related to where your customers are spending their time, and also on non-customer related groups so you can also communicate with those in your industry and gain valuable insights you might have not had before.
Use this as a targeted way to add value to others, share insights, and build out your network with prospects. Another way businesses are standing out with Linkedin Groups is by using content marketing to position themselves as the “thought” leader in their industry.
When searching for prospects to introduce yourself on LinkedIn, you are given numerous filters to help you narrow your search. This allows you to get really strategic and find your ideal customer. You can drill down to country, city, suburbs, language, industries, connection levels, and so on. With this information, you can better write a personal message that fit’s their criteria.
For example, if you search for CEO’s and filter by 2nd-degree connections located in Cape Town. Instead of sending a common template to someone, study their profile and find a way to insert a question about their city in your request, or something happening in their industry which you can relate too.
By creating customised connection requests, you break the ice and open up an easy dialogue with the other person, without coming across as spammy.
Linkedin has no shortage of people who are out for their own interests, and your prospects recognise that immediately. One of the best ways you can stand out is to establish yourself as the opposite.
Here are some ideas:
• Daily LinkedIn Posts: This is a great way to share your point of view with meaningful insight to help others in your industry. Think of this as a long-term strategy with payoffs at the end.
• Articles: This is your opportunity to showcase your knowledge to start conversations and get feedback.
• Comments: Meaningful comments make you look authentic, interested, and intelligent.
• Shares: Sharing a prospects content helps your followers with valuable new information, while getting you noticed by your prospect.
The key is making sure your content solves/answers the burning problems/questions your prospects have.

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