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How to Use Social Media to Sell Your Products or Services

by | Sep 21, 2020 | Social Media Marketing | 0 comments

Trying to Sell your services or products on social media is not a new concept. What is new, is the way companies are reaching their followers to gain traction, build trust, and grow revenue. That’s what we’ll be highlighting here to help you not only build a following but bring in the revenue you desperately need to grow and scale faster.

Here are nine of the best ways to sell on social media using the most effective brand-building techniques.

Welcome to social selling!

What Exactly Is Social Selling?

Social selling involves communicating with potential customers that meet your buyer persona profile, turning them into satisfied clients, and then into raving fans that will spread the word to their friends and family.

Selling on social media is the new normal. Everything in the digital marketing world grows at lightning speed. So don’t let social selling pass you by, or you might just miss all of the opportunities that come along with it.

Before selling, you should:

1. Know Who You Are Selling Too

The most effective business owners make money because they know their audience and how to reach their audience. When we say audience, it includes your current customer base and prospects who your product or service is intended for.

If you don’t yet know who your audience is, it’s best to do market research before you spend money on an advertising campaign or objective. Once you know your target customers including their interests and demographics, you can leverage this information and run very targeted campaigns, while spending less money because you don’t have to “guess” who you are marketing too.

2. Build and Engage With Your Network

Customers buy from businesses who are active on social media, have positive online reviews, and who answer support queries fast and in a friendly way.

It’s important to regularly check your social media streams for any mention of your business and related keywords and make sure to engage with those posts, especially if they are questions related to your industry or products/services. If someone asks about a potential service you’re providing without directly tagging you, they’ll still show up in your search results, and you can give them the answers yourself and they might want to find out more.

By actively engaging in your network, providing support, and building up your brand by being genuine and helpful, customers are more likely to recommend you to others.

3. Build Trust and Provide Value Every Day

Customers only buy from businesses if they know, value, and trust them.

Businesses often make the mistake of sounding too “salesy” which ruins any chance of building up trust and gaining traction. The first step to selling on social media is to build trust with your followers first by providing value as often as you can, on a regular basis. This means being consistent with posting useful and relevant posts. setting weekly campaigns will keep you on track to achieve your targets.

By building trust, and showcasing your industry expertise, your followers will be more likely to spend their money with you, as opposed to your competitors.

4. Define Your Objective

You can’t meet targets or goals if you don’t set them in the first place. When defining your objective, you must be precise, realistic, and include time frames. Are you trying to sell to increase event signups, introduce new service offerings, products, etc? what exactly are you measuring?

For example, Do you want to boost brand awareness, generate new leads, increase customer engagement, or drive sales? and what methods will you use to achieve these goals?

A clearly defined objective will provide a blueprint to help you achieve the desired results.

Social media strategies that work

1. Offer Discounts And Promo Codes Exclusively Through Social Media

By providing special deals to your customers on social media on a regular basis, they remain engaged at all times and it also created word of mouth traffic by customers sharing it to others. Start with an offer that you know customers would share and recommend with their friends, and make it easy for customers to take the action you intend.

For example, a coffee shop might post a Facebook announcement highlighting their new menu items, and offer a free cappuccino when a customer orders something from the main menu. Customers then have to show they liked your Facebook and shared it with others to redeem the free coffee.

2. Encourage Customer Reviews

I often see businesses focus on everything else, but they forget to be proactive about customer reviews. Remember, customers buy from those they know, like, and trust. By tracking online conversations that mention your brand, product, or service on social media, you can ask or direct customers to leave a review, either on Google or Facebook (where most customers spend their time)

When you request a review, provide a link and enough detail that it’s clear where you want people to comment. Again, show your customers you appreciate their time and effort in speaking about your business, and provide a comment to each review you receive.

3. Invest in Social Media Advertising

If you’re gaining little to no traction by interacting organically with users on a daily basis, and you would like to invest your time to see faster results, you can invest in paid social media advertising.

Social media ads boost your reach and can help you achieve hundreds or thousands of more views on your posts. This can result in more brand visibility, and if done right, more sales.

4. Use Live Video

The benefit of live video is that your followers will be notified when going live. This will help you reach a wider audience, build trust with them and also position you as an authority in your industry (if you focus on educating, and no hard selling)
Research your audience in-depth to understand what they want, and use different themes like behind-the-scenes videos, insider interviews, and giveaways to keep your audience engaged.

As video, in general, continues to rise in popularity, you can be sure that that live video will only grow stronger. So now is the time to get started with, focus more heavily on, and master live streaming to grow your business.

5. Do Low-Budget Facebook Retargeting

Remarketing is a powerful feature that allows you to create ads that target people who have already been on your website and are familiar with your products or services. You can run remarketing ads on Facebook, Twitter, and Instagram.

• Remarketing allows you to target:

• Anyone who visited your website

• People who visit specific web pages of your website

• People visiting specific web pages but not others

• People who haven’t visited in a certain amount of time

With a remarketing campaign setup, you can then create separate offers that specifically target each of these groups.

6. Use Social Partnerships to boost exposure

As business owners, we know we should use the influence of social media to promote our content and engage with our target customers, but what about strategic partnerships?
If your social media strategy is ever feeling stagnant, looking to partnerships is an effective way to get the ball rolling again and grow your network in ways you couldn’t have done all on your own. Strategic partnerships can also be beneficial for businesses with limited resources or knowledge on how to create a complex campaign strategy.

Examples might be to feature each other’s guest posts on your social profiles, Let your audience know about contests they’re currently running, feature a new service or product that just launched (and vice versa for them to do to you)

For those businesses that want to not only survive but thrive in the 21st-century market, then social media partnerships are the answer.

7. Track, Analyze, Optimize

This may be the most important step when it comes to succeeding on social media. Your results will show you how your social media efforts are paying off and how you’re stacking up against your goals. It might seem basic, but tracking your results, analyzing the data, and then making the necessary changes to optimize them is important to your overall success.

Your data should drive you. If it is telling you Facebook or Twitter is your most effective channel, consider shifting your focus to that.

An effective social media strategy is never concrete. It is consistently making the required changes when necessary. So keep testing, create different strategies, and start optimizing it as you continue to grow and learn more about your business and your audience.

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