by Janine Do Cabo | Jan 27, 2025 | Branding and Identity, Content Strategy, Creative Strategy, Digital Marketing Trends and Insights, Online Presence Management, Sales Funnel, Search Engine Optimization (SEO), Small Business Marketing, Social Media Content, Social Media Marketing, Technology and Tools
Why Your Social Media Isn’t Generating Sales (And What to Do About It) You’ve been working hard on your social media content—posting daily, engaging with followers, and even experimenting with ads. But when you check your sales numbers, they don’t match the effort...
by Janine Do Cabo | Apr 2, 2024 | Analytics and Metrics, Branding and Identity, Content Strategy, Customer Engagement, Digital Marketing Trends and Insights, Marketing Budgeting and Planning, Marketing for Entrepreneurs, Online Presence Management, Paid Media Advertising, Small Business Marketing
Let’s explore five common expectations and the realities that disprove them: Expectation #1 – Increasing brand awareness guarantees increases in conversions While brand awareness is crucial, it doesn’t guarantee conversions. Conversions require a specific...
