by Janine Do Cabo | Jan 27, 2025 | Branding and Identity, Content Strategy, Creative Strategy, Digital Marketing Trends and Insights, Online Presence Management, Sales Funnel, Search Engine Optimization (SEO), Small Business Marketing, Social Media Content, Social Media Marketing, Technology and Tools
Why Your Social Media Isn’t Generating Sales (And What to Do About It) You’ve been working hard on your social media content—posting daily, engaging with followers, and even experimenting with ads. But when you check your sales numbers, they don’t match the effort...
by Janine Do Cabo | Jan 27, 2025 | AI Marketing, Brand Voice, Digital Advertising, Digital Marketing Trends and Insights, Education, Social Media Marketing, Technology and Tools
5 Mistakes You’re Making on Instagram (And How to Fix Them) Instagram is one of the most powerful platforms for building a brand, yet so many businesses fail to see real results. Why? It often boils down to making small but costly mistakes that drive followers away or...
by Janine Do Cabo | Apr 2, 2024 | Analytics and Metrics, Branding and Identity, Content Strategy, Customer Engagement, Digital Marketing Trends and Insights, Marketing Budgeting and Planning, Marketing for Entrepreneurs, Online Presence Management, Paid Media Advertising, Small Business Marketing
Let’s explore five common expectations and the realities that disprove them: Expectation #1 – Increasing brand awareness guarantees increases in conversions While brand awareness is crucial, it doesn’t guarantee conversions. Conversions require a specific...
by Janine Do Cabo | Apr 2, 2024 | Analytics and Metrics, Branding and Identity, Content Strategy, Digital Advertising, E-commerce Solutions, Mobile Optimization, Search Engine Optimization (SEO), Social Media Marketing, Technology and Tools, User Experience (UX), Web Design, Website Development
The Essential Elements of Creating a Successful Website In today’s digital age, having an online presence is crucial for individuals and businesses alike. Whether you’re a blogger, a small business owner, or a multinational corporation, a well-designed...
