by Janine Do Cabo | Jan 27, 2025 | Branding and Identity, Content Strategy, Creative Strategy, Digital Marketing Trends and Insights, Online Presence Management, Sales Funnel, Search Engine Optimization (SEO), Small Business Marketing, Social Media Content, Social Media Marketing, Technology and Tools
Why Your Social Media Isn’t Generating Sales (And What to Do About It) You’ve been working hard on your social media content—posting daily, engaging with followers, and even experimenting with ads. But when you check your sales numbers, they don’t match the effort...
by Janine Do Cabo | Jan 27, 2025 | AI Marketing, Brand Voice, Digital Advertising, Digital Marketing Trends and Insights, Education, Social Media Marketing, Technology and Tools
5 Mistakes You’re Making on Instagram (And How to Fix Them) Instagram is one of the most powerful platforms for building a brand, yet so many businesses fail to see real results. Why? It often boils down to making small but costly mistakes that drive followers away or...
by Janine Do Cabo | Jan 27, 2025 | Brand Voice, Content Strategy, Creative Strategy, Digital Marketing Trends and Insights, Shutdown, TIKTOK
TikTok’s US Shutdown: A Wake-Up Call for Your Social Media Strategy On January 19, 2025, TikTok will officially cease its US operations due to federal regulations. This decision impacts 170 million users and countless businesses relying on the platform for engagement...
by Janine Do Cabo | Jan 27, 2025 | AI Marketing, Content Strategy, Creative Strategy, Digital Marketing Trends and Insights, Social Media Content, Social Media Marketing, Technology and Tools
AI Hacks Every Social Media Marketer Needs in going into 2025 AI is no longer just for tech geeks—it’s a powerful tool that can revolutionize the way you approach social media marketing. From streamlining your processes to supercharging your creativity, AI can save...
by Janine Do Cabo | Apr 2, 2024 | Analytics and Metrics, Branding and Identity, Content Strategy, Customer Engagement, Digital Marketing Trends and Insights, Marketing Budgeting and Planning, Marketing for Entrepreneurs, Online Presence Management, Paid Media Advertising, Small Business Marketing
Let’s explore five common expectations and the realities that disprove them: Expectation #1 – Increasing brand awareness guarantees increases in conversions While brand awareness is crucial, it doesn’t guarantee conversions. Conversions require a specific...
