12 Types of Social Media Content for Business Success

Test new ideas with your audience by posting a poll. This allows them to provide their opinions and feedback, but it can also help you improve your products and services. For example, you can also ask for ideas on new products, services, or website functionality. If you’re considering launching something new, but don’t know exactly what you want or how this will work, polling is a great way to get early market feedback, at no cost.

How-to videos can be time-consuming but can also be really effective and engaging content to share on social media. Sharing a short how-to video detailing the steps on how to do something very specific that appeals to your ideal customer. For example, if you’re a bakery owner, you could detail how you bake a specific chocolate cake, from beginning to end. How-to videos are very shareable, which means you’ll have a wider opportunity to get your content in front of new audiences.

Whether you’re just starting out or are an established business, a story describing your beginning and why you started can be very interesting to share with your audience, and can keep them interested in supporting you if your story can resonate with them in some way.

A customer/potential customer will always appreciate an insider look at how it all started. It makes them feel more informed and can help them relate to you if done right.

A well thought out social media strategy isn’t just about promoting your own products or services. An effective content plan is about helping potential customers better understand their greatest challenges. Sharing relevant tips and advice that help users navigate these challenges is a great way to demonstrate your knowledge and build stronger relationships.

This can also initiate conversations between you and your clients. Sharing helpful tips is beneficial for you and them.

Build excitement among your social media audience by promoting upcoming special offers and future discounts on new products or services. If someone in your Linkedin, Facebook, or Twitter audience sees a special offer post that highlights an offer on something that they need, then there’s a chance they will act upon that.

Video is quickly becoming the most effective form of online content to consume, and they’re more engaging than pictures. This is why we think you have to embrace video as part of your content strategy.

By creating videos to share on your social media profiles, you are making a connection that a majority of people prefer to consume, over other content types, and that’s exactly what you want to use social media for, to connect, interact, and engage your clients.

Customers can relate to you more if they know what you believe to be true, who you are, and who’s behind the company. Sharing behind the scenes videos and content is an effective way of showing that you’re a genuine company to work for and that your work culture is very people and product quality-oriented. You could showcase many different behind-the-scenes activities; such as work culture, product quality, people interactions, and team building activities.

Everyone loves to see improvements, from what was to what is. Your before and after photos can be as simple as where you were 1 year ago, vs where you are now, or a customer’s journey from a year ago, to where they are now. The transformation you share can be personal or related to your business. You could also share before and after photos of your website to showcase your new branding. Anything to show that you are serious about improving results.

Writing regular blog articles are one of the best ways to drive traffic back to your website from social media and raise awareness about the products or services you sell. It’s important to make sure your blog articles contain lots of value, so a reader doesn’t need to look at any other website to get the information they need.

Existing customers who share your content on their own social media profiles are your best form of advertising, and can attract new customers to your business services or products. When this happens, it’s the most effective form of marketing there is because potential customers are listening to the honest opinions of current and existing customers.

Encourage your customers to take photos of your product and post it on their social media account for a chance to be featured on your page. It’s a good way to expand your social media posts and show some appreciation for your clients at the same time.

Inspiring or motivational quotes related to your business services or products are very effective ways to stay relevant to your audience. For quotes to work well, It is best to keep the quotes relevant to your industry.

Visualisation charts can also be an effective way to explain complicated data, in a simplified way.

Running the occasional contest to win a popular service or product you provide, is one of the most impactful social media ideas when it comes to potential engagement from followers.

For example, your business can post a photo that asks your customers to share a video of them explaining how they use your product or service, and why they find it valuable. Then, your customers can use a unique hashtag (which you provide) to make it easy for you to view all of the contest entries. You can share the best entries on your social media pages, providing you with even more social media content, and rewarding the engagement of your customers. Finally, you can pick any number of winners, or, everyone can be a winner, and they can all receive a discount or a free product.